Sara Duell

Sara Duell is Vera’s senior designer. She oversees the design of all print and digital publications as well as overall brand and design strategy. She also manages freelance illustrators, designers, and animators. Before joining Vera, Sara worked with social justice, civic, and cultural institutions in a freelance capacity to create high-quality designs that made social messages legible, accessible, and inviting to large audiences. She was the lead designer on One NYC, the extensive strategic report for the City of New York; she oversaw the overhaul of CSG Justice Centers website; and she was instrumental in the award-winning rebrand of NYC&Co, the official advertising and marketing agency for New York City. She received her bachelor’s degree from Emily Carr University of Art and Design in Vancouver, British Columbia.